Last Revised: October 30, 2024
Generation Lab, LLC ("Generation Lab," "we", "our", or "us") is committed to safeguarding your privacy. Please review this Privacy Policy carefully, as it applies to all information Generation Lab collects from and about you, whether in writing, verbally, or electronically. This includes information collected from you while using generationlab.com (the "Website") and when you register your SystemAge kit ("Kit") through your account on the Website (collectively, our "Services"). By using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not access or use our Services.
We collect the categories of personal information (as defined in the California Consumer Privacy Act (CCPA)).
Generation Lab is dedicated to empowering individuals with advanced genetic insights while maintaining the highest standards of data privacy and transparency. We prioritize protecting your privacy by adopting strong safeguards and transparent data practices.
We collect various types of information from and about you as outlined below:
Personal Information: General term referring to data categories that either personally identify you or relate to you directly. This includes:
Anonymized Information: Anonymized and aggregated Information describes group-level data, such as the number of customers with a specific health condition, and cannot be reasonably linked back to any individual.
We use your information to:
We receive your genetic information when you send in your sample to Generation or our third-party laboratory. Genetic information is stored at our lab for at least six months after testing. We keep your Results on file indefinitely unless you request otherwise.
Your personal information may be stored on servers in the United States and is subject to the laws of the United States, where the data protection and other laws may differ from those of other countries. By using our Services, and providing us with your personal information, you are acknowledging that your personal information may be transferred to countries outside of your country of residence, including to the United States. Where applicable, we will ensure that appropriate safeguards are in place to protect your personal information.
If you are located in the European Economic Area, Switzerland, or the United Kingdom, please note that we may need to transfer your personal information to countries that have not been recognized as providing an adequate level of data protection. We generally use EU Standard Contractual Clauses (or other government-approved contracts) or other lawful data transfer mechanisms that provide appropriate safeguards for personal information that is transferred to countries that have not been recognized as providing an adequate level of protection. To learn more about the cross-border transfer of your personal information or the transfer mechanism we use to lawfully carry out such transfers, you can contact us as set forth in the 'How to Contact Us' section below.
We will retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information; the potential risk of harm from unauthorized use or disclosure of the personal information; the purposes for which we use the personal information; whether we can achieve the purposes through other means; and the applicable legal requirements.
Generation Lab stores your genetic information securely and retains it based on legal, business, and research needs:
We store your genetic data for six months at our partner lab following initial analysis. Your genetic reports and results are kept on file indefinitely unless you request otherwise. Personal information may be stored on servers within the United States, and is subject to U.S. data protection laws.
By using our Services, you consent to the transfer of your personal information to countries outside your country of residence, including the U.S. When transferring data internationally, we implement lawful data transfer mechanisms, such as EU Standard Contractual Clauses, for the EEA, UK, and Switzerland to ensure appropriate safeguards.
Personal information is retained only as long as needed to fulfill the purposes for which it was collected, including legal, accounting, and regulatory requirements. Retention periods consider the sensitivity and nature of the data, potential risk from unauthorized use, and applicable legal obligations.
Your de-identified data may be used in research studies to advance genetic and therapeutic discoveries. Generation has no need to personally identify sample origins. We will protect your identity from disclosure with best reasonable efforts.
We value the trust you place in us. Here's how we share, and don't share, your information:
We use cookies and similar technologies to enhance your browsing experience and deliver relevant advertisements. These do not collect directly identifiable information but may gather data on device usage patterns. You can manage these preferences in your browser settings.
External Links: The Website may contain links to third-party websites, which operate independently of us and may have their own privacy practices.
You can exercise various rights over your data, including access, deletion, and opting out of targeted advertising. Contact us at info@generationlab.com to exercise these rights.
Our Services are not designed for children under 18, and we do not knowingly collect information from them.
Personal Information may be stored on servers in the United States or transferred internationally, in compliance with applicable laws and standards, such as Standard Contractual Clauses for the EEA, UK, and Switzerland.
Generation Lab employs a robust information security program with safeguards to protect your data. We encrypt sensitive information and partner with labs that adhere to our standards.
We may update this Privacy Policy periodically. The "Last Revised" date indicates the most recent changes. Continuing to use our Services after updates constitutes acceptance of the revised policy.
For any questions regarding this Privacy Policy, please contact us at info@generationlab.com.